About Us

It’s not just furniture

Since its inception in 1994, Rochester’s aim has been to put its customers first by providing them with a wide range of timelessly elegant furniture that boasts top-end quality, at affordable prices. It has achieved this over the years by focusing on functionality, quality, design, value and providing excellent service. Rochester’s business aim is present in every part of the company – from design, sourcing, packaging, showcasing, retail, distribution and after-sales service.

This business ethos is showcased in Rochester’s by-line: “It’s not just furniture, it’s Rochester”, which explains that the company is so much more than just a furniture retailer. Investing in furniture from Rochester offers a guarantee of high-end quality furniture, as well as style and elegance, excellent durability, unbeatable affordability and professional service at all times.

A value-driven company with a passion for home life, today, Rochester has evolved into one of South Africa’s leading furniture retailers – boasting 30 world-class retail outlets throughout the Gauteng, Mpumalanga, North West Province, Kwa-Zulu Natal and Polokwane regions. Most of Rochester’s products are locally manufactured, which not only boosts South Africa’s local economy, but also provides you with peace of mind when it comes to after-sale service.